Most window companies in the UK now offer a bifolding door of some description or another. This is undoubtedly a consequence of the overall growth in the UK bifolding door market. Something that Origin Bifolding Doors have been quick to take advantage of.
Offering more than one bifolding door brings advantages to manufacturers and installers.
Despite this growth the majority of window companies only offer the one bifolding door in one system. Which begs the question; If you only sell one brand of bifolding door, are there opportunities for additional sales by offering an additional bifolding door brand?
Selling more than one bifolding door brand could generate more sales.
The more mainstream bifolding door brands such as Smarts are presently subject to very diverse pricing throughout the supplier chain. With more mainstream doors hitting the market, prices are getting lower and margins are being squeezed.
This means that some bifolding doors are being offered at lower prices meaning that double glazing companies are struggling to compete on price. One only needs to look at the trade magazines to see prices of mainstream bifolding doors such as Smarts getting lower and more competitive.
Even if you are already supply another bifolding door brand, there are advantages in adding Origin bifolding doors to your range.
Even if you manufacture bifolding doors already, it is the simplest solution to add to your bifolding door range, without any costs involved in buying material, having new tooling laid down, additional fabricator training and many other factors involved in fabrication.
Manufacturers have the advantage of continuing to fabricate their core product, whilst at the same time having an avenue to sell an additional bifolding door brand that is hugely successful. Your trade or retail customers will benefit from also having an additional product to buy from you.
For Installers, there are similar good reasons. They may already purchase one bifolding door product and offering Origin doors also extends their product offering to their prospective customers. Customers know there are a range of doors on the market, why not have a competitive edge by demonstrating an additional door?
The industry leading Origin service also offers many advantages in that unlike other bifolding door suppliers, customers are not subject to the typical 3 or 4 week lead times for coloured bifolding doors. Origin customers already take advantage of this innovative way of purchasing bifolding doors with their own customers by offering bifolding doors to their customers in their desired lead times. Your competitors are probably quoting the standard long lead times. You can better these.
The post Could you benefit from selling Origin Bifolding Doors? appeared first on Aluminium Trade Supply.
Related Posts
Origin Bifolding Doors Part 3
Aluminium Roof with Easifold doors from Origin fitted by Cheam Windows of Surrey The origin bi-folding door is only available from Origin as a fabricated product in a wide variety of powder coated colours including sublimated wood effect finishes. One very strong point on these doors is the hardware which again unlike many bifolding doors […]
Origin Bifolding Doors
Origin is the UK’s leading specialist manufacturer of aluminium Bi folding doors. Designed and manufactured at Origin’s impressive Buckinghamshire factory, each and every door is bespoke and available in a huge variety of opening bi fold configurations. Origin Bifolding Doors are manufactured and supplied by Origin Frames Ltd, the UK’s leader in fabricated made to order bifolding and sliding […]