Whichever way you look at it, many of the leading bifolding door brands in the UK are broadly the same. All have quality aluminium extrusions, quality hardware, are well made, have a good specification, high-performance figures and so on.
Alufold Warmcore appeals to both installers and the homeowner.
Aluhaus’ Alufold door also has the features expected of a latest generation bifolding door for the quality conscious and discerning buyer. But Alufold also has added benefits that we think appeal to salespeople expert in selling bifolds, professional door installers and of course, the consumer directly.
The welded construction, the colour matched hardware and seals, the mitred outer frame, the quality door handles and the particular elements of Alufold they will not see on other quality doors. The weathered low threshold for us is a huge plus point for this product as well.
We think the Alufold door brings the Warmcore system several steps up from the standard product and pitches it against the well-known premium bifolds too.
Alufold Warmcore benefits to the homeowner.
Alufold is a product offering a completely different proposition to homeowners and installers.
There are several categories of customer when it comes to buying a bifolding door.
- The customer that leaves the choice of folding door to their builder.
- The customer that only wants the cheapest bifolding door.
- The customer that wants a high quality bifold at a reasonable price.
- The customer that researches bifolds, reviews and testimonials for a long time before making a buying decision.
- The customer for whom specifications, quality, engineering and perception is most important.
Our view is that Alufold will appeal to the end user that cares about quality and is looking to put the best product they can in their home. The category of customer with a good budget, with quality in mind and with enough research under their belt to be able to examine the fine details around their bifold. We know these customers are plentiful – they contact our website on a daily basis.
Alufold gives the consumer a new product to consider as they visit showrooms, search on the web and ask questions. The way Alufold is presented is different in many areas too. The welded corners and the mitred outer frame are just two features that the customer can now consider as whether important to them from an aesthetic and technical point of view.
Many customers want a low threshold yet are made aware they will get no weather rating, or the door has to be internal. Alufold finally gives them a solution.
The colour matched seals and gaskets will appeal to some but not others but provides more choice for the buyer yet.
Also, for customers wanting low U-Values, Warmcore as a system has already cemented its place as one of the best performing doors on the market with a more standard glass specification. They also get a very attractive bifolding door. We have seen it and it looks great.
How Alufold can benefit installers.
We talk to installers that often tell us there is now too much choice and that is not always a good thing. Yes, a Schuco door is slim, but an Origin door is backed by legendary service levels and a 20-year warranty that, for many, outweigh the benefits of a German bifold and a narrow mullion. The other issue with so many good aluminium systems is installers now have more than aluminium supplier to deal with.
The reality is, installers are constantly on the look-out for new products and products they think they can sell. Having seen the Alufold Warmcore in action and discovering what went into creating it, there are in our view, several reasons why an installer should consider it.
A quality bifold doesn’t need to be better, but different.
The low threshold with a weather rating is one excellent feature that beats other brands.
We think Alufold creates an opportunity for installers to put a product in their showroom that’s not designed to diminish the sales value of other doors but provide a different option. The features of this particular door are there so the customer can understand bifolds better and look at what options are available.
It is good news for the end user and good news for the installer as it keeps the customer in their showroom for longer.
Alufold is ideal as an entirely new and completely different product for the professional bifolding door company that sells more than one system in their showroom.
The thermal core, the aesthetics and the U-Values give installers a shift from the leading polyamide-based systems.
Alufold will benefit the expert salesperson that truly knows how to sell bifolds and can explain its many features over their other quality doors.
We think the Alufold bifolding door can appeal to the installer that only wants one bifolding door system to sell. It is a high-quality door with all the features of several brands in one.
If you would like to find out more about the Alufold Warmcore bifolding door by Aluhaus, please contact us.
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